Food Packaging Design Extends East

2010 April 10
by Merdock

Forthought Design created Yoplait yogurt designs (Also see portfolio gallery below.)

Merdock Group Inc. of Charlottetown is pleased to announce that they are now working with Forthought Design Inc., an award-winning food packaging design firm in Toronto with long-term clients like Yoplait, McCormick Canada, Smucker Foods and Storck, to provide design for clients in Atlantic Canada.

Vivian Beer, Merdock’s President says,” The packaging design services and comprehensive understanding of packaging trends and standards that Forthought offers is exactly the type of premium package marketing we want to offer clients who are expanding into international markets.“

“One only has to walk through a grocery store to see how competitive product design has become and how essential it is for manufacturers to adhere to changing packaging trends and standards for local and international retailers.”

Rob Sraka, President of Forthought Design says, “We are hearing about significant product innovation in Atlantic Canada and are pleased to be working with Merdock Group to offer our packaging design experience to contribute to the success of these ventures.”

“We are not a big agency; only our clients are big. Our approach to design is called “The Whole Package” and it ensures that your brand’s objectives are met – from beginning to end.”

Prior to forming Merdock Group Inc., Vivian Beer, worked as V.P. Marketing and Sales for a food equipment manufacturer that sold to dairy and food processors in Canada, the US, Southeast Asia, Middle East and Latin America, so she has built a strong understanding and network in the food industry.

They are are already pursuing opportunities in Canada, US, Europe and South America.

For more information, please contact:
Vivian Beer, Merdock Group Inc., 902-367-1818 or vivian@merdock.com

About Merdock:
Merdock Group Inc. of Charlottetown, established in 2004, is a corporate branding and marketing communications company for the food, bioscience, tourism and technology industries. They developed the successful Luscious Lobster Campaign for Atlantic Canada Lobster which has been featured at major seafood events in Canada, US, Europe and China.

About Forthought Design:
Forthought Design is an award-winning package design studio located in Toronto, Ontario with clients across Canada and the United States. Forthought was established in 1992 in pursuit of creating inspirational and innovative package design solutions.

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